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New printing methods raise concerns
Modern methods of printing make it possible today to reproduce a work of art in unlimited numbers that are often represented to be "original, limited edition" prints. Often they are nothing more than large press runs using the very same printing presses used to print magazines. It is common today to simply print full-color reproductions of an original oil painting or watercolor on a printing press. These reproductions are then signed by the artist and sold as limited edition prints. We recently saw an advertisement for a new print by a nationally famous living artist. The ad proclaimed, "...produced in an edition strictly limited to 43,500." (No, that's not a misprint. It really said 43,500 was a limited edition.)
Experts respond
To deal with a concern about what distinguishes true, original prints from these mass-produced prints, the Print Council of America, Inc. has published the following definition.
"An original print is a work of art, the general requirements of which are:
1. The artist alone has created the master image in or upon the plate, stone, wood block
or other material, for the purpose of creating a print.
2. The print is made from the said material by the artist himself or pursuant to his directions.
3. Each finished print is approved by the artist."
What's the value of an original print?
As with any work of art, the value of an original print is chiefly determined by the importance of the artist who created the work. Other factors could include the physical condition of the particular impression, size of the image, richness of the impression, desirability of the image, size of the edition and the supply available.
Museums and discriminating collectors have always sought the best examples available of original prints, from those by the old masters of the 16th century all the way to works of the great artists of the present. It is not uncommon for major, original prints by important artists to sell at prices in excess of $100,000 each.
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